You would thing everyone would be used to the rapid pace of changes in the way we communicate, but it just ain't so. The major search engine companies like Google and Overture are constantly trying to find a way to deliver some value to their paying clientele.
Thats a good thing! The latest turn actually is even better than that. We all hate spam and some IT scientist got together and came up with a way of putting some serious pressure on the organized criminal element that rules the dark side of cyber-space. The key word is "semantics." Yep! that is the old-fashion word for making sense. Now the crooks have to make their scams make sense. You can imagine this is a harder that stuffing a bunch of keywords into a webpage, watering it with nasty Trojans and ID stealing viruses then sending out a Kajillion bogus emails with phishing hooks attached.
This semantic stuff works because the commercial appeal of the Internet is making cloud computing more attractive to the independent entrepreneurers, better known as the in-between employment set. Global competition isn't exclusively a corporate game anymore. Everyday people are finding pickings are getting slimmer in the neighborhood so there is a need to reach further out than ever.
The new search engine optimization semantic ranking scheme makes it easier to compete on what you know as opposed to who you know. It doesn't eliminate personal networking, but when applied to the Social Networking tools like FaceBook, Twitter, and LinkedIn the ability to tell a story in a friendly informative way becomes a very positive asset to possess.
After twenty-five years of chasing electrons through networks, I gave writing about them a whirl. In thirty days, I wrote over fifty articles and of which twenty-five (25 = 50%) ranked in the top 10 of (page one results) of the top search engines (MSN Live, Google, Overture, YP, AOL, etc...). To say the least, I surprised myself. The top scoring article were things I wrote about thats I understood well; Cloud Computing, Gaming, Storage, Backup, Restore, Networking.
The other 25 articles were actually even more of a surprise! Topics ranged from politics to restaurant reviews. Every last article ranking came back in the top ten percent (10%) of its keyword category. What does this mean? If it were baseball, I'm batting 775 one month into the season and they are still pitching to me. Well, to be very honest, it means that the marketing budget of more than a few of my clients was busted by the responses that they received online.
OK, enough patting myself on the back. Here is the bottom line.
If you are online and having a hard time attracting customers, give me a call. Right now I'm cheap and affordable but if this keeps up I won't stay that way long. Give me a call http://www.ether.com/Mail/Action.aspx?mailId=185462&cd=vF5dnFF2sMSJsGwRC0%2fyzw%3d%3d