For all newbies, just look at other listings on ether and on other sites you find by google search and compare your services against others who have multiple ratings. See what they are charging and decide either to undercut, match or charge slightly higher based on your observations. If you're just starting and have no following, then I suggest you stay low to build up some reviews and such and then change move your rates higher.
If you need to create some traffic and as a service to benefit ether and ether experts I submit the following advisement:
Simply, you'll need a turnkey solution so that you can concentrate on providing services rather than getting traffic. I have been working on the net for years and have many venues for promoting your services. I have a program that will get you an external website, free banner advertising throughout the network, massive links to your directory listings or call page, SEO search engine optimized article promoting your call page / website, and just so much more included services at no extra charge than $50/month.
This service was tested and overnight produced 27 clients for a popular venue just two days ago. another resulted in 2,000 clients overnight (this was for membership site not service type interaction).
As a fellow etherian, I tell you that I would not think of offering any service on line without the resources I just described to you - well worth the monthly investment, I think.
You can contact me at: webmaster@mycbh.com