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Ether Directory Listing Guidelines

When you list on Ether Directory, your listing will be available for distribution through marketing programs managed by Ether and/or its marketing partners. Please note that each time you create or edit your listing on Ether Directory it will be reviewed for acceptance. Listings created through third party links/URLs are not eligible to be listed in the Ether Directory. If you are unsure whether your listing was created through a third party link/URL, please fill out a Support Form and select "Listing/Directory Acceptance" from the drop down menu. Please be sure to include your member name and the URL of the listing in question.

Before you submit your listing(s) to Ether Directory, please review the below Ether Directory Listing Guidelines for help in creating an effective listing that meets the criteria for Ether Directory. Please also review a summary of policies related to listing creation and management for all listings created on Ether.

Ether typically reviews listing submissions within one business day, but at peak times it may take up to three business days. Ether does not review listings on weekends or holidays so please plan accordingly (e.g. don't edit your listings before or during a weekend). You will still be able to use Ether while your listing is pending acceptance, but your listing will not display on Ether Directory until after it has been accepted.

Ether reserves the right to reject a listing for any reason, but if you follow these guidelines you should have no problem. If you still have questions after reviewing the Ether Directory Listing Guidelines and Policies, please contact Ether Listing Acceptance and select "Listing/Directory Acceptance" in the form's drop-down menu.

Basic Editorial Guidelines
Listing Display in Directory
Selecting a Relevant Category
Listing Acceptance Status

Listing Guidelines

Basic Editorial Guidelines
Below are a few basic guidelines to follow when submitting your listing to Ether Directory to help you create a quality listing and facilitate its acceptance. Ether reserves the right to not accept any listings deemed inappropriate.
  • Listings must be submitted in English.
  • Use proper grammar and correct spelling
    • Follow proper grammar conventions.
    • Symbols, numbers, and letters must represent the conventional meaning of the symbol.
    • Use proper and correct spelling. We may reject listings containing unconventional or incorrect spelling.
  • Use standard punctuation and capitalization
    • Your listing title and summary should not contain excessive exclamation points.
    • Your listing title and summary should also refrain from unnecessary punctuation or symbols.
    • Do not use capitalization such as "FREE" or "TRY IT NOW."
  • Upload a photo or logo. Listings will not be accepted to Ether Directory without one.
  • Avoid gimmicky repetition such as "Responses are fast, fast, fast!"
  • Avoid using superlative phrases such as "The Best" or "Number 1 Rated" unless you are able to provide the source of the claim in the Summary or Additional Details sections of the listing.
  • Areas of Specialty should contain individual keywords or phrases separated by commas instead of sentences that are relevant to the listing.
  • Do not enter webpage links or URLs in the Listing Title, Areas of Specialty or Summary.
  • Only enter links/URLs to webpages that are under your control and are relevant to the service you are offering.
  • Do not post additional contact information, such as email addresses, personal or business phone numbers anywhere in your listing.
  • Do not use profane or vulgar language, adult content or material.
  • Pick a relevant category for your listing. For more information, please review the Selecting a Relevant Category section.

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Listing Display in Directory
Listings will display on Ether Directory in two ways:
  • Brief listing display on a category page for the listing's selected topic
  • Expanded listing page

Below is an example of a brief listing display on a category page for the listing's selected topic.

 
Below you'll find specific examples of elements in a quality brief listing display.
Quality brief listing display
Quality because:
Listing Title: Get Excel Help Now "Listing Title" uses actionable key words that communicate the seller's service offering.
Member Name: Tech Guru "Member Name" is different than the listing title and represent a broader sense of the knowledge the seller offers.
Summary: Microsoft Certified Excel Expert Here to Help You Now. "Summary" briefly describes qualifications and abilities that will serve the customer with actionable keywords.
Areas of Specialty: Excel, Microsoft, Functions, Excel Formulas, XLS and XLSX "Areas of Specialty" uses relevant keywords that further specify the services offered and increases the chance of the listing appearing for relevant search results.
 
Below you'll find specific examples of elements in a low-quality brief listing display.
Low-quality brief listing display
Low-quality because:
Listing Title: Get EXCEL Help NOW!!! "Listing Title" has excessive capitalization of 'EXCEL' and 'NOW.' Excessive punctuation of "!!!."
Member Name: Experienced Tech Guru Extraordinaire "Member Name" should attempt to be kept relatively short (20-25 characters) as the listing may have display issues when displayed via various marketing programs.
Summary: Microsoft Certified Excel EXPERT Here to Help You Now!!! "Summary" has excessive capitalization of 'EXPERT' in display summary. Excessive and incorrect punctuation of "!!!."
Areas of Specialty: I am certified expert in many different Microsoft areas including: Excel, Microsoft, Functions, Excel Formulas, XLS and XLSX. I also love travelling, dancing and real estate investments. "Areas of Specialty" should be individual key words or phrases separated by commas that describe the services of the listing.
Ways to correct this listing: 1) Add a photo or logo to the listing.
2) Edit listing title to use standard capitalization.
3) Edit member name to be less than 25 characters.
4) Edit summary to use standard capitalization and punctuation.
5) Edit areas of specialty to use individual key words or phrases separated by commas that are relevant to the listing. Remove the sentence, "I also love travelling, dancing and real estate investments." as it is not relevant to the listing topic.
 
Your expanded listing page will include the brief listing display along with the expanded additional details about the services you provide. When creating your listing, you should distinguish your services from those offered by others in your field. Here are some tips for writing a unique, compelling listing that's easy to read and captures and keeps your customer's attention:
  • Use a Strong Call to Action: Why should the customer contact you? Use active, exciting words like "get", "save", "enjoy", "fix", "solve" and "help".
  • Be Professional: Maintain a friendly, business like voice. Customers who read your listing should feel that you are both approachable and professional. Provide relevant examples of how you may be of service to them.
  • Be Honest: Your listing is representative of the type of business you run and should accurately inform the customer on what to expect.
  • Be Transparent: Potential customers want to know about you, your experience, qualifications and how you can help them. Listing appropriate credentials will further assure customers of how you can help.
  • Experiment: Test different types of creative content to see what works. You can edit your listing at any time.

Below is an example of a good listing that might receive a strong response rate from customers.

 
This is a quality listing because:
  • The Listing Title uses key words that communicate the seller's service offering.
  • The Area of Specialty uses relevant keywords separated by commas that further specify the services being offered, increasing the chance the listing will appear for relevant search results.
  • It has uploaded an image as required. Customers are more likely to take the step of contacting you when you have an image attached to the listing.
  • It uses descriptive, active words in the body of the listing (additional details) to clearly state what services are being sold.
  • It conveys trust by detailing the amount of experience the seller has offering the particular service.
  • It has a blog enabled. This is a powerful tool for connecting you with customers in a personal way. Publishing content via your Ether Blog encourages customer loyalty and enhances your service offering. Learn more about publishing an Ether Blog.
  • The Seller is complementing their services by using the Paid Mail feature under the My Store tab. Learn more about selling content through Paid Mail to complement your other services.

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Selecting a Relevant Category
To be listed in Ether Directory, you are required to select a category. When choosing a category please keep in mind the following:
  • Carefully select a category that best matches your services either by browsing the available categories or by using the search feature.
  • Pick the category that best matches your services, not necessarily the types of customers you are targeting.
  • If you have knowledge on multiple distinct topics, create separate listings for each and categorize appropriately.
  • You may create 1 listing per category.
  • If you find there is not an appropriate category for your services, please select the category ‘Other – General' for your listing.
  • To suggest a new category, please submit a support request for the Listing Acceptance and select "Listing/Directory Acceptance" in the form's drop-down menu.
  • Carefully placing your listing in the proper category ensures a quality customer experience and timely acceptance of your listing.
  • Ether reserves the right to not accept any listings deemed inappropriate for a particular category or for Ether Directory.
  • Note: Listings created through third parties via a unique link/URL are not eligible to be listed in Ether Directory and hence cannot select a category. If you are unsure whether your listing was created through a third party link/URL, please fill out a Support Form and select "Listing/Directory Acceptance" from the drop down menu. Please be sure to include your member name and the URL of the listing in question.
Correct Category Selection
Correct because:
Listing Title: "SEM and SEO Insights"
The listing is providing a service that relates to increasing business by using online sales and marketing tools.
Correct Category Selected: Business and Finance > Sales & Marketing This should result in better-qualified leads than if it were placed in the other categories.


Incorrect Category Selection
Incorrect because:
Listing Title: "Good Listener" The listing is providing general relationship advice but "Good Listener" is not a licensed practitioner.
Incorrect Category Selected:
Health & Wellness > Mental Health & Psychology > Relationships
Listings in the Mental Health & Psychology categories are generally those who hold a license to practice in those categories. To be listed here, we may require additional information, such as a valid license, that may be verified.
 
Correct Category Should Be: Self & Society > Relationships > General Select a more appropriate for the services provided: "Good Listener". In this example, with no verifiable credentials, a better category selection would be Self & Society > Relationships > General.


Incorrect Category Selection
Incorrect because:
Listing Title: "1040 Tax Expert" A listing for a personal tax advisor.
Incorrect Category Selected: Business & Finance > Tax Help > General This one is tricky since the categories are similar. However since this user is selling "1040 Tax Expert" we know this is a Personal Tax Expert. Listings specializing in Taxes should pay particular attention to Business or Personal since Ether treats them separately.
 
Correct Category Should Be:
Personal Finance & Taxes > Tax Help > Filings & Deductions
 
Category Requirements

Sellers may only submit listings to Ether Directory that are relevant to the selected category. Ether may move a listing to the appropriate category to give customers the most relevant listings in Ether Directory.

By creating a listing in a category you select, you certify and attest that you have all the skills, education, training, licenses, experience and/or abilities necessary to competently perform services under such category. Sellers creating listings in the following categories may be required to provide additional credentials to be verified by Listing Acceptance:
  • Mental Health & Psychology - To create a listing in the Mental Health & Psychology category, you must have one of the following verified credentials: (1) Licensed Psychiatrist or (2) Licensed or Registered Psychologist or (3) Licensed Marriage and Family Therapist (MFT) or (4) Licensed Clinical Social Worker (LSCW) or (5) hold an equivalent state-issued license.

    Once a listing is submitted to the Mental Health & Psychology category, Ether will contact you in order to obtain your state license information (typically your license number, state and full name as it appears on your license). Once Ether verifies your credentials, your listing will be approved. This process generally takes 3-5 business days.
  • Legal Services - To create a listing in the Legal category, you must have the following credential verified on your listing: Membership in the state bar (or the equivalent professional license) of the relevant jurisdiction(s) in which you provide legal services. Ether may require verification of your professional licenses before your listing will be approved.
  • Personal Finance & Taxes - To create listings in these categories, you may be required to provide further credentials verifying your professional licenses to practice.

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Listing Acceptance Status

You will be notified by email if your listing is accepted. If your listing is rejected you will be notified by email with information on steps you must take for acceptance. In cases where only minor changes are required for a listing to be accepted, the Listing Acceptance Team may edit your listing for you, including correcting a spelling or grammatical error or moving the listing to a more appropriate category in Ether Directory.

Ether typically reviews listing submissions within one business day, but at peak times it may take up to three business days. Ether does not review listings on weekends or holidays so please plan accordingly (e.g., don't edit your listings before or during a weekend). You will still be able to use Ether while you are waiting for your listing to be accepted, but your listing will only display on Ether Directory after it has been accepted.

Below you'll find a summary of the different listing statuses and what they mean. Please read each section to better understand each listing editorial status which exists on Ether.

Accepted
When you see your listing in this state, congratulations are in order as it has been accepted to Ether Directory.

Pending
If you find your listing is in this state, it means it is awaiting review by Listing Acceptance. To ensure high quality listings that meet the listing guidelines, each new and edited listing is reviewed before acceptance into Ether Directory.

Needs Editing
If you find your listing is in this state, it means your listing was not accepted into the directory and requires some edits before Ether can accept it. Typically you'll find listings need editing for the some of the following reasons:

- Spelling and grammatical errors
- Inappropriate category selection
- Inappropriate listing content

When you see it in this state, just make the appropriate changes by editing your listing and Listing Acceptance will review your listing again.

Not in Ether Directory
If you find your listing is in this state, it is not included in Ether Directory. Ether Directory is a public directory that can be browsed and searched by anyone using the internet. To be included, just submit your listing to the directory and choose a category. By submitting your listing to Ether Directory, you'll also benefit from greater reach with opportunities to feature your listing in your category, and opportunities to be displayed on third party and Ether-managed vertical directories through our API and LiveListing Banner technology. Submitting your listings to Ether Directory is optional and you can opt in or out at any time.

Note: Listings created through third parties via a unique link/URL are not eligible to be listed in Ether Directory. If you are unsure whether your listing was created through a third party link/ URL, please fill out a Support Form and select "Listing/Directory Acceptance" from the drop down menu. Please be sure to include your member name and the URL of the listing in question.

Regardless of your Listing Acceptance Status, you'll always have the ability to build your customer relationships and earn money through your own marketing efforts outside of Ether Directory. Learn more about many useful features found under the Marketing tab.

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